Sales for Royal Baltic Brand Canned Salmon Were High Until

Multiple Choice

Sales for Royal Baltic brand canned salmon were high until the product was recalled three times in less than six months due to the presence of a life-threatening bacteria in the processed fish. Each recall was heavily publicized by the news media. This recall has produced a _____ for Royal Baltic.

A) strategic impasse
B) roadblock
C) differential disadvantage
D) sustainable disadvantage
E) market boycott