Rebate Scamming, the Illegal Practice of Obtaining Unearned Rebates from Companies

Multiple Choice

Rebate scamming, the illegal practice of obtaining unearned rebates from companies, is a growing concern to many marketers. Experts on rebate scamming estimate that over 100,000 people are actively involved in the practice and are costing businesses more than a half a billion dollars annually. Finding these individuals and prosecuting them is difficult and can often lead to bad publicity when the perpetrator is a 70-year-old grandmother. The prosecution of the rebate scam perpetrators is an example of how _____ forces affect marketing.

A) social and cultural
B) political and legal
C) demographic
D) economic
E) technological