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    Exam 6: Market Segmentation Targeting and Positioning
  5. Question
    The Market Aggregation Strategy Is Sometimes Referred to as a "Shotgun
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The Market Aggregation Strategy Is Sometimes Referred to as a "Shotgun

Question 113

Question 113

True/False

The market aggregation strategy is sometimes referred to as a "shotgun"
approach to marketing because it uses one marketing mix to reach the total market.

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