Within Three Months of Its Introduction, Proctor & Gamble's Easy-Up

Multiple Choice

Within three months of its introduction, Proctor & Gamble's Easy-Up brand disposable training pants had 7 percent of the $1 billion training pants market in the United States. This seven percent represented P&G's________ for that period.

A) economic potential
B) sales index
C) market potential
D) market index
E) market share