True/False
The four bases used only for segmenting business markets and not for segmenting consumer markets are type of customer, size of customer, type of buying situation, and geographic location.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q155: Segmenting consumer markets on the basis of
Q156: A market factor is simply a market
Q157: Since California has legislated that the state's
Q158: Which of the following is the best
Q159: If Whirlpool decided to target areas of
Q161: The Delphi technique is one specialized method
Q162: The market for the whips made by
Q163: A strategy of_involves selecting as the target
Q164: Merloni Elettrodomestici is an Italian-based manufacturer of
Q165: Directo, Inc. was developed to provide banking