Multiple Choice
If Whirlpool decided to target areas of the nation that receive 5 inches or less rain annually for its new washer that is designed to use at least seven gallons per load less than currently available washers, it would be an example of ________segmentation.
A) demographic
B) behavioral
C) usage-rate
D) geographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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