Multiple Choice
Land Rover is a European manufacturer of bicycles. It makes bikes especially designed for men and for women. It also makes bikes that are designed for city riding, mountain riding, and racing. By dividing the market for its bicycles into several small groups, it is engaging in:
A) market segmentation
B) market aggregation
C) diversification
D) market development
E) product development
Correct Answer:
Verified
Correct Answer:
Verified
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