Multiple Choice
From a customer-oriented perspective, the ideal method for segmenting a market is on the basis of:
A) customer usage levels.
B) customer's desired benefits.
C) customer type.
D) demographics.
E) customer location.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q114: When Xerox first started selling its copying
Q115: _is the strategy by which one firm
Q116: .<br>Which of the following activities could be
Q117: While other real estate agents advertise in
Q118: The number of people in the Dallas-Fort
Q120: Many people have been known to hit
Q121: Indesit, an Italian appliance manufacturer, sold 15.5
Q122: The first step in the identification of
Q123: _segmentation examines attributes related to how a
Q124: Like other marketers, the marketers of pine-scented