The First Step in the Identification of Market Segments and the Potential

Multiple Choice

The first step in the identification of market segments and the potential of those segments is to:

A) see what products the competition offers and how the products are marketed.
B) identify the current and potential wants that exist within a market.
C) develop several new product concepts and test them with focus groups.
D) estimate the current demand and compare it to the existing industry capacity.
E) determine if a segment is being served.