While Most People Consider Automobile Features to Be Similar, Ford

Multiple Choice

While most people consider automobile features to be similar, Ford has added a new feature-
-adjustable brake and gas pedals. These pedals allow short drivers to get close enough to the pedals to operate the car properly without having to get too close to the steering wheel. Ford is using a________ strategy.

A) market development
B) product differentiation
C) product segmentation
D) product development
E) market differentiation