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    Exam 6: Market Segmentation Targeting and Positioning
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    Products Like Sugar, Heating Oil, and Vinyl Siding Are More
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Products Like Sugar, Heating Oil, and Vinyl Siding Are More

Question 97

Question 97

True/False

Products like sugar, heating oil, and vinyl siding are more likely to be marketed using a market aggregation strategy than are breakfast cereals, toothpaste, and automobiles.

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