Multiple Choice
The market for bourbon and scotch is continuing to age. Assume a distiller is interested in increasing the usage rate among light drinkers. Which of the following strategies could be used?
A) Use 20- to 30-year-old people in ads for bourbon and scotch.
B) Lower prices.
C) Use multiple packaging.
D) Promote a contest for bartenders who develop new, marketable drinks containing those type of liquors.
E) Do any of the above
Correct Answer:
Verified
Correct Answer:
Verified
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