Multiple Choice
A large wholesaler of tires has separate marketing strategies for dealer-owned car repair centers, retail chains like Wal-Mart and Kmart, and small local tire dealers. This is an example of segmentation by:
A) geographic area.
B) size of customer.
C) demographics.
D) type of buying situation.
E) benefits desired.
Correct Answer:
Verified
Correct Answer:
Verified
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