Since Many Middle-Aged Women Are Interested in Looking as Young

Multiple Choice

Since many middle-aged women are interested in looking as young as they feel, they are demanding skin rejuvenation treatments such as those being supplied by Elizabeth Arden's Intensive Repair Cream and Neutrogena Healthy Skin. The manufacturers of these cosmetics are using ________segmentation.

A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological