According to the Obtainability Criterion for Effective Segmentation Described in Your

Multiple Choice

According to the obtainability criterion for effective segmentation described in your textbook, which of the following represents the most viable market segment for a new Whirlpool washer that uses 7 to 17 fewer gallons of than washers currently on the market?

A) people who believe in protecting the environment but who really don't know how to go about it
B) people who like clean clothes, but don't use any detergent additives
C) people who have at one time in their life owned or used a Whirlpool product
D) people who need a new washer
E) people living in areas with annual rainfall of less than 5 inches