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An Advertisement for Suisse Mocha, a General Foods International Coffee

Question 179

Multiple Choice

An advertisement for Suisse Mocha, a General Foods International Coffee, reads, "Drift into a chocolate daydream."This message is aimed at people who like to pamper themselves and is an example of how________ segmentation is used.


A) product-use
B) geographic
C) psychographic
D) demographic
E) usage-rate

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