With Sales of Mobile Phones in the Established Western Markets

Multiple Choice

With sales of mobile phones in the established western markets slowing down, Nokia (which has previously only sold to the consumer market) has decided to grow by systematically targeting large corporations that typically provide hundreds of their employees with mobile phones. Nokia apparently is segmenting the business market according to:

A) customer location.
B) buying situation.
C) customer size.
D) purchase criteria.
E) organization structure.