Multiple Choice
Land Rover is a manufacturer of bicycles for the European market. It recently introduced a Land Rover Discovery Vogue pink bicycle that has been specifically tailored to fit the female form. A female rider of the new bike said, "I was so much happier riding this bike than I have ever been on another bike."Land Rover uses________ segmentation with this bicycle.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological
Correct Answer:
Verified
Correct Answer:
Verified
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