Question 1

A gift to a journalist from a PR agent is called

Accepted Answer

A)  a press present 
B)  attribution 
C)  community relations 
D)  none of these

Question 2

Match the U.S. president to a public relations activity for which he is known.
-Put reporters on the White House payroll

Accepted Answer

A) Franklin Roosevelt 
B) Woodrow Wilson 
C) Andrew Jackson 
D) Dwight Eisenhower 
E) Calvin Coolidge

Question 3

Discuss the various strategies public relations professionals use in news management. Give an example of each technique, either from the text or from your own experience.

Accepted Answer

The answer of Discuss the various strategies public relations professionals...

Question 4

Match the terms to their definitions.
-Slang for a public relations person

Accepted Answer

A) Astroturf lobbying 
B) Whitewashing 
C) Freebie 
D) Attribution 
E) Flack

Question 5

A news hook is a kind of publicity stunt designed to lure news crews to your press conferences.

Accepted Answer

A) True 
 B)False

Question 6

Match the activities with the appropriate public relations strategy
-Make charitable contributions

Accepted Answer

A) Crisis management 
B) News management 
C) Lobbying 
D) Community relations

Question 7

Ivy Ledbetter Lee believed the goal of public relations was to fool the public.

Accepted Answer

A) True 
 B)False

Question 8

Define the term "news hook." How might a public relations practitioner use one?

Accepted Answer

The answer of Define the term "news hook." How might...

Question 9

A ______ balloon is a leak in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it.

Accepted Answer

The answer of A ______ balloon is a leak in...

Question 10

Edward and Doris Bernays' pubic relation's work included

Accepted Answer

A)  getting worldwide attention for the electric light bulb 
B)  connecting smoking with slimness 
C)  encouraging people to use disposable cups 
D)  all of these

Question 11

Public relations professionals may

Accepted Answer

A)  polish a client's image 
B)  make an unworthy client palatable to the public 
C)  work for honest and worthwhile purposes 
D)  all of these

Question 12

Match the company or person with the corresponding PR crisis
-Arrest for drunk driving and an anti-Semitic tirade

Accepted Answer

A) Michael Jackson 
B) Johnson & Johnson 
C) Tommy Hilfiger 
D) Mel Gibson 
E) Pepsi

Question 13

Groups outside the client's organization are called ______ publics.

Accepted Answer

The answer of Groups outside the client's organization are called...

Question 14

Match the examples with the public relations techniques.
-Publicity stunt

Accepted Answer

A) Elton John as a spokesperson for AIDS research 
B) Senator giving short answers for use on TV news 
C) Government staffer knowing a reporter personally 
D) A politician announcing his candidacy for governor for the first time on the Oprah Winfrey Show 
E) Republicans' "tea parties"

Question 15

Integrated ______ is when public relations and advertising work together.

Accepted Answer

The answer of Integrated ______ is when public relations and...

Question 16

P.T. Barnum planted false stories in the press in order to get people to attend his shows.

Accepted Answer

A) True 
 B)False

Question 17

Match the U.S. president to a public relations activity for which he is known.
-Started Committee on Public Information

Accepted Answer

A) Franklin Roosevelt 
B) Woodrow Wilson 
C) Andrew Jackson 
D) Dwight Eisenhower 
E) Calvin Coolidge

Question 18

Match the examples with the public relations techniques.
-Exclusive

Accepted Answer

A) Elton John as a spokesperson for AIDS research 
B) Senator giving short answers for use on TV news 
C) Government staffer knowing a reporter personally 
D) A politician announcing his candidacy for governor for the first time on the Oprah Winfrey Show 
E) Republicans' "tea parties"

Question 19

A story granted to just one news outlet is called an ______.

Accepted Answer

The answer of A story granted to just one news...

Question 20

Match the U.S. president to a public relations activity for which he is known.
-Started Office of War Information

Accepted Answer

A) Franklin Roosevelt 
B) Woodrow Wilson 
C) Andrew Jackson 
D) Dwight Eisenhower 
E) Calvin Coolidge

Exam 12: Public Relations: The Image Industry

A gift to a journalist from a PR agent is called

Match the U.S. president to a public relations activity for which he is known. -Put reporters on the White House payroll

Discuss the various strategies public relations professionals use in news management. Give an example of each technique, either from the text or from your own experience.

Match the terms to their definitions. -Slang for a public relations person

A news hook is a kind of publicity stunt designed to lure news crews to your press conferences.

Match the activities with the appropriate public relations strategy -Make charitable contributions

Ivy Ledbetter Lee believed the goal of public relations was to fool the public.

Define the term "news hook." How might a public relations practitioner use one?

A ______ balloon is a leak in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it.

Edward and Doris Bernays' pubic relation's work included

Public relations professionals may

Match the company or person with the corresponding PR crisis -Arrest for drunk driving and an anti-Semitic tirade

Groups outside the client's organization are called ______ publics.

Match the examples with the public relations techniques. -Publicity stunt

Integrated ______ is when public relations and advertising work together.

P.T. Barnum planted false stories in the press in order to get people to attend his shows.

Match the U.S. president to a public relations activity for which he is known. -Started Committee on Public Information

Match the examples with the public relations techniques. -Exclusive

A story granted to just one news outlet is called an ______.

Match the U.S. president to a public relations activity for which he is known. -Started Office of War Information