Question 1

Cultural imperialism is

Accepted Answer

A)  the displacement of a country's customs with those of another country 
B)  the merger of two or more companies 
C)  a type of media/government relationship 
D)  when one company dominates an entire industry

Question 2

Match each ownership pattern or situation with an example.
-NBC bought Universal Studios

Accepted Answer

A) Horizontal integration 
B) Libertarian 
C) Government ownership 
D) Vertical integration 
E) Group ownership

Question 3

Match these examples with the part of the human communication model they represent.
-Source

Accepted Answer

A) Smeared ink on the newspaper 
B) The physical newspaper consisting of newsprint and ink 
C) A person reading the newspaper 
D) A columnist who writes for a newspaper 
E) An opinion column supporting a candidate for governor

Question 4

Prior ______ is the prevention of publication by the government.

Accepted Answer

The answer of Prior ______ is the prevention of publication...

Question 5

Media criticism

Accepted Answer

A)  is the analysis used to assess effects of media on individuals 
B)  should be based on well-reasoned arguments 
C)  can be positive or negative 
D)  all of these

Question 6

In media industries today, women and minorities are represented in the same percentages as men and majorities.

Accepted Answer

A) True 
 B)False

Question 7

Describe an example of a media message that was perceived differently by the audience than the producer intended.

Accepted Answer

The answer of Describe an example of a media message...

Question 8

Government regulation of the media has always been minimal in the United States because of fears of

Accepted Answer

A)  acquisitions 
B)  reduction of profits 
C)  student riots 
D)  censorship

Question 9

The ____ determines the final meaning of any media message.

Accepted Answer

A)  gatekeeper 
B)  source 
C)  channel 
D)  audience

Question 10

The United States

Accepted Answer

A)  imports more media products than it exports 
B)  exports more media products than it imports 
C)  imports about the same number of media products as it exports 
D)  started dominating world media in the 21st century

Question 11

Media literacy is the ability to understand and make productive use of the media in our lives.

Accepted Answer

A) True 
 B)False

Question 12

______ are those who determine what messages will be delivered to media consumers.

Accepted Answer

The answer of ______ are those who determine what messages...

Question 13

Media criticism is, by definition, negative.

Accepted Answer

A) True 
 B)False

Question 14

Economies of ______ are the savings that come with mass production.

Accepted Answer

The answer of Economies of ______ are the savings that...

Question 15

Sketch and explain the basic model of communication and the online media model of mass communication.

Accepted Answer

The answer of Sketch and explain the basic model of...

Question 16

Historically, the media were expected to have an adversarial relationship with the government.

Accepted Answer

A) True 
 B)False

Question 17

Audience members hold a great deal of power when they band together as ______ or activist groups.

Accepted Answer

The answer of Audience members hold a great deal of...

Question 18

A combination in which the whole is more than the sum of its parts is called ______.

Accepted Answer

The answer of A combination in which the whole is...

Question 19

Examples of legal issues in the media include

Accepted Answer

A)  libel 
B)  violation of privacy 
C)  antitrust actions 
D)  all of these

Question 20

The ______ Amendment is the part of the U.S. Constitution's Bill of Rights that guarantees freedom of speech.

Accepted Answer

The answer of The ______ Amendment is the part of...

Exam 1: Introduction: Media in a Changing World

Cultural imperialism is

Match each ownership pattern or situation with an example. -NBC bought Universal Studios

Match these examples with the part of the human communication model they represent. -Source

Prior ______ is the prevention of publication by the government.

Media criticism

In media industries today, women and minorities are represented in the same percentages as men and majorities.

Describe an example of a media message that was perceived differently by the audience than the producer intended.

Government regulation of the media has always been minimal in the United States because of fears of

The ____ determines the final meaning of any media message.

The United States

Media literacy is the ability to understand and make productive use of the media in our lives.

______ are those who determine what messages will be delivered to media consumers.

Media criticism is, by definition, negative.

Economies of ______ are the savings that come with mass production.

Sketch and explain the basic model of communication and the online media model of mass communication.

Historically, the media were expected to have an adversarial relationship with the government.

Audience members hold a great deal of power when they band together as ______ or activist groups.

A combination in which the whole is more than the sum of its parts is called ______.

Examples of legal issues in the media include

The ______ Amendment is the part of the U.S. Constitution's Bill of Rights that guarantees freedom of speech.