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Sometimes, When Visitors Leave a Theme Park at Walt Disney

Question 133

Multiple Choice

Sometimes, when visitors leave a theme park at Walt Disney World, an employee will hand each visitor a customer satisfaction survey to fill out and send back to the company (postage paid) . From Disney's perspective, what component of the communication process does this exercise facilitate?


A) social context
B) encoding
C) decoding
D) receiving
E) feedback

Correct Answer:

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