Airlines Such as Continental, United, and Delta Operate with Very

Multiple Choice

Airlines such as Continental, United, and Delta operate with very narrow profit margins. As a result, these companies try hard to use the fewest inputs (jet fuel, maintenance hours, ticket agents etc.) to generate a given output. This information tells us that __________ is a critical managerial issue at major airlines.

A) effectiveness
B) proficiency
C) potency
D) efficiency
E) goal setting