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  3. Study Set
    Consumer Behavior
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    Exam 13: Helping Consumers to Remember
  5. Question
    Providing Consumers with a Visual Representation of the Brand Name
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Providing Consumers with a Visual Representation of the Brand Name

Question 29

Question 29

True/False

Providing consumers with a visual representation of the brand name can increase its memorability, especially if consumers don't spontaneously generate such representations on their own.

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