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    Consumer Behavior
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    Exam 13: Helping Consumers to Remember
  5. Question
    When an Ad's Copy Conveys the Same Meaning as the Brand
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When an Ad's Copy Conveys the Same Meaning as the Brand

Question 44

Question 44

True/False

When an ad's copy conveys the same meaning as the brand name and ad picture, brand name recall improves even further.

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