Multiple Choice
Which of the following is not an example of the importance of memory in consumer behavior?
A) Nostalgia advertising appeals.
B) A purchase decision based on what is remembered about the choice alternatives' attributes.
C) A consumption decision that is made while looking at what is available in the consumer's pantry.
D) Failing to remember it's time to change the oil in one's car.
E) All of the above are examples of the importance of memory in consumer behavior.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Reminders in the form of retrieval cues
Q14: According to an associative network view of
Q15: Product premiums can also help remind consumers
Q16: How can companies help consumers retrieve information?
Q17: Based on the distinction between concrete and
Q19: The fact that consumers can remember an
Q20: It is possible for advertising to alter
Q21: Research indicates that advertising is not effective
Q22: Learning is one part of remembering. The
Q23: Which of the following is not discussed