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    Consumer Behavior
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    Exam 12: Shaping Consumers Opinions
  5. Question
    Although Research Shows That Product-Irrelevant Stimuli Can Influence Consumers' Product
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Although Research Shows That Product-Irrelevant Stimuli Can Influence Consumers' Product

Question 59

Question 59

True/False

Although research shows that product-irrelevant stimuli can influence consumers' product attitudes, it has not shown that product-irrelevant stimuli can affect product choice.

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