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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 12: Shaping Consumers Opinions
  5. Question
    Because Objective Claims Are More Precise and More Easily Evaluated
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Because Objective Claims Are More Precise and More Easily Evaluated

Question 49

Question 49

True/False

Because objective claims are more precise and more easily evaluated, they are perceived by consumers as more believable.

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