Which of the Following Statements About the Influence of Color

Multiple Choice

Which of the following statements about the influence of color on consumers' opinions is incorrect?

A) Adding chocolate color to vanilla pudding causes consumers to think it has a chocolate flavor after tasting it.
B) Consumers perceive a vacuum cleaner as being lighter in weight when colored with pastel rather than darker tones.
C) Manufacturers of laundry soaps and cold capsules include colored granules as a visual cue of their products' effectiveness.
D) Consumers perceive downloading to occur more quickly when the computer screen is yellow rather than blue.
E) None of the above is incorrect.