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Suppose That 30% of Target Consumers Receiving a Free Sample

Question 39

Multiple Choice

Suppose that 30% of target consumers receiving a free sample make a trial purchase and that 20% of these trial purchasers make a repeat purchase. What is the total market penetration among those receiving the free sample?


A) 50%
B) 30%
C) 20%
D) 10%
E) 6%

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