Multiple Choice
Which of the following is not one of the reasons why there has been a shift from mass marketing to micromarketing?
A) Mass media is reaching fewer people.
B) Mass media have become more expensive.
C) There has been a proliferation of digital and wireless communication channels.
D) The new digital media possess certain advantages over mass media, such as their interactivity.
E) All of the above are reasons behind this shift.
Correct Answer:
Verified
Correct Answer:
Verified
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