Multiple Choice
Attention-getting stimuli may actually hurt advertising effectiveness when:
A) they dominate consumers' attention, thereby interfering with processing of the rest of the ad.
B) consumers perceive such stimuli as a tactic to manipulate them.
C) they are disliked by consumers.
D) A and C
E) A, B, and C
Correct Answer:
Verified
Correct Answer:
Verified
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