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    Consumer Behavior
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    Exam 10: Group and Personal Influence
  5. Question
    A Change in Beliefs or Actions Based on Real or Perceived
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A Change in Beliefs or Actions Based on Real or Perceived

Question 31

Question 31

Multiple Choice

A change in beliefs or actions based on real or perceived group pressures is called:


A) conformity
B) compliance
C) acceptance
D) observance
E) None of the above.

Correct Answer:

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