Multiple Choice
According to trickle-down theory:
A) children learn shopping from their parents.
B) small companies adopt the marketing practices of larger companies.
C) lower-class consumers often emulate the behavior of their higher-class counterparts.
D) opinion leaders disseminate information to opinion seekers.
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q9: People are more likely to conform to
Q10: Famous athletes may serve as an aspirational
Q11: Which of the following is not a
Q12: Another new source of personal influence is
Q13: Which of the following is capable of
Q15: Word-of-mouth communication should never serve as a
Q16: _ influence occurs when individuals alter their
Q17: _ groups have face-to-face interaction, but it
Q18: The late majority is the last consumer
Q19: According to the two-step flow of communication