Multiple Choice
The results of your survey show that "bitter taste" receives a score of -3 on Fishbein's evaluative measure. In this case, you would conclude that:
A) bitter taste is a bad attribute to have.
B) bitter taste is a good attribute to have.
C) the product is unlikely to have a bitter taste.
D) A and C
E) B and C
Correct Answer:
Verified
Correct Answer:
Verified
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