Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

-Which brand performs best on the carbonation attribute?

A) Brand A
B) Brand B
C) Brand C
D) All brands perform equally.
E) Can't tell without more information.