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Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Question 15

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:
Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results: -How many evaluation changes exist for improving attitude toward brand A? A) 1 B) 2 C) 3 D) 4 E) Can't tell without more information.
-How many evaluation changes exist for improving attitude toward brand A?


A) 1
B) 2
C) 3
D) 4
E) Can't tell without more information.

Correct Answer:

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