Multiple Choice
Maslow's need hierarchy is a useful concept because:
A) it reminds us that people attach different priorities to their needs.
B) it provides a definitive specification of the priorities attached by consumers to their needs.
C) it shows how need priorities may change across different situations.
D) A and B
E) A, B, and C
Correct Answer:
Verified
Correct Answer:
Verified
Q105: Self-knowledge represents a person's understanding of her
Q106: An assessment of consumer knowledge regarding competitors
Q107: Which of the following is a reason
Q108: The CAD scale measures people on three
Q109: Although income determines what consumers can buy,
Q111: Which of the following types of knowledge
Q112: Macromarketing refers to the aggregate performance of
Q113: Physiological needs involve just what we eat
Q114: Involvement represents the degree to which an
Q115: Typically, the mature market is segmented based