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Which of the Following Is Not Discussed in Chapter 7

Question 42

Multiple Choice

Which of the following is not discussed in Chapter 7 as a way companies can motivate consumers?


A) Providing purchase incentives
B) Implementing a loyalty program
C) Enhancing the perceived risk of product purchase and consumption
D) Arousing consumers' curiosity
E) All of these are discussed in Chapter 7 as a way of motivating consumers.

Correct Answer:

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