True/False
If the product delivers an outcome which is less than expected, positive disconfirmation occurs.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q29: The time of the day at which
Q30: Understanding how consumers use milk was an
Q31: Consumption represents the usage of the purchased
Q32: According to the expectancy disconfirmation model, satisfaction
Q33: Companies should encourage dissatisfied customers to voice
Q35: Products that provide negative reinforcement are less
Q36: Which of the following is not a
Q37: One reason companies should pay attention to
Q38: The size of the user market segment
Q39: An important characteristic of many consumption behaviors