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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    One Potential Benefit of Understanding Need Recognition Is That It
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One Potential Benefit of Understanding Need Recognition Is That It

Question 7

Question 7

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One potential benefit of understanding need recognition is that it may reveal a market segment with unsatisfied desires, thereby providing businesses with new sales opportunities.

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