True/False
An important reason why consumers do not shop around is the perception that it's not worth the effort.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q64: The external search set is comprised of
Q65: "Noncomparable"<br>alternatives may require the consumer to use
Q66: There is an inverted-U relationship between search
Q67: What is meant by the term pre-purchase
Q68: Under a conjunctive evaluation strategy, brands are
Q70: The primary motivation behind pre-purchase search is
Q71: Judgments about choice alternatives can depend on
Q72: The importance consumers place on brand names
Q73: Need recognition occurs whenever some discrepancy exists
Q74: Need recognition is defined as the perception