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    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    The Most Notable Difference Between the Consideration Set and the Retrieval
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The Most Notable Difference Between the Consideration Set and the Retrieval

Question 15

Question 15

True/False

The most notable difference between the consideration set and the retrieval set is that the size of the retrieval set is always larger than the size of the consideration set.

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