Multiple Choice
____ occurs when product performance falls short of consumers' expectations.
A) Post-consumption evaluation
B) Satisfaction
C) Dissatisfaction
D) Post-purchase regret
E) Cognitive dissonance
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q71: Which of the following is not one
Q72: Which of the following is an option
Q73: What stage follows search in the consumer
Q74: Need recognition occurs when an individual perceives
Q75: Post-purchase regret or cognitive dissonance occurs when
Q77: _ is used in the study of
Q78: Involvement is the level of perceived personal
Q79: When consumers are unhappy with current brands
Q80: The consumer decision process has seven major
Q81: The final stage of information processing is