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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 3: The Consumer Decision Process
  5. Question
    ____ Is Defined as Information Stored in Memory
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____ Is Defined as Information Stored in Memory

Question 19

Question 19

Multiple Choice

____ is defined as information stored in memory.


A) Motivation
B) Knowledge
C) Attitude
D) Value
E) Personality

Correct Answer:

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