Multiple Choice
Whereas a ____ focuses on how an organization adapts to consumers, a ____ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.
A) selling orientation; marketing orientation
B) marketing orientation; comprehensive consumer orientation
C) manufacturing orientation; selling orientation
D) comprehensive consumer orientation; manufacturing orientation
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
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