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    Consumer Behavior
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    Exam 1: Consumer Behavior and Consumer Research
  5. Question
    Peter Drucker Is Quoted as Saying That There Is One
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Peter Drucker Is Quoted as Saying That There Is One

Question 78

Question 78

Essay

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."
What does this mean?

Correct Answer:

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Businesses should focus all their effort...

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