The Following Questions Are Linked to This Scenario: a Firm

Multiple Choice

The Following Questions are linked to this scenario: A firm sets performance standards for itself based on Lands' End's performance.
-A home improvement center sets performance standards for customer support based on Lands' End's performance via specific standards for courtesy, product knowledge, speed in picking up the phone, etc. These standards are an example of

A) exception reporting.
B) horizontal marketing audits.
C) best practice benchmarking.
D) competitive benchmarking.