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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
  5. Question
    It Is the Responsibility of the Auditor (Not the Marketing
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It Is the Responsibility of the Auditor (Not the Marketing

Question 123

Question 123

True/False

It is the responsibility of the auditor (not the marketing executives) to determine a firm's reaction to a marketing audit.

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