The Following Questions Are Linked to This Scenario: a Firm

Multiple Choice

The Following Questions are linked to this scenario: A firm sets performance standards for itself based on Lands' End's performance.
-A mail order apparel retailer sets performance standards for customer support based on Lands' End's overall strategic planning process. These standards are

A) strategic benchmarks.
B) horizontal marketing audits.
C) best practice benchmarking.
D) competitive benchmarking.