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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    For a Long-Term Competitive Advantage to Be Effective, It Must
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For a Long-Term Competitive Advantage to Be Effective, It Must

Question 81

Question 81

True/False

For a long-term competitive advantage to be effective, it must be based on strengths that competitors would have a difficult time in overcoming.

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